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Business

Green cows

In 2003 Seth Godin published a book on remarkable advertisement and how differentiation is key in marketing. The name is purple cow. But society is much better than just that. We need useful content that stands out by itself and it’s able to create a meaningful impact in the audience. An impact that follows coherently the lines of thought and the philosophy that has moved the world trough out its history. The creation of content has to be more transparent and fundamentally based in ideas that can help us change behaviors for the good. “Green cow” is just that. A more ethical, distinguished, coherent and purposeful advertisement. One that stands out and encourages others to look and share with meaning.

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Software ate Latin America. Now AI and climate tech are about to eat software

Discover why climate tech is a big opportunity for LatAm and what you need to succeed as a Latino climate tech founder. This is a copy of the article I publish with Latitud https://www.latitud.com/en/blog/climate-tech-latam-tech-report

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